When AyurVAID Hospitals in India needed help implementing a customer relationship management (CRM) system to monitor and manage its patient relationships, NetSuite.org set them up with a grant of NetSuite software as well as pro bono professional services from NetSuite volunteer employees during the 2013 SuiteVolunteers program.
AyerVAID Hospitals is a chain of nationally-certified hospitals in India that practice Ayurvedic medicine, treating both low- and upper income patients with the philosophy that a healthy diet, lifestyle and herbal medicine can treat the root causes of many common diseases. As part of that philosophy, the hospital strives to maintain a close relationship with patients and wanted to implement a system that could track a patient throughout his or her lifecycle of treatments, from evaluation and tests to long term therapy.
The hospital's founder and CEO, Rajiv Vasudevan, decided to implement a CRM system that could provide an integrated view of patient data, but one that also had the security they needed to keep patient records protected. Vasudevan heard about NetSuite's corporate citizenship program, NetSuite.org, which awards grants to businesses and non-profit groups that provide valuable services to the public. AyerVAID was awarded the CRM software needed for its patient tracking effort and, shortly afterwards, received a second award of pro bono services provided by the SuiteVolunteers, a volunteer corp of NetSuite employees.
The SuiteVolunteer team assigned to work with AyurVAID, worked virtually from their offices in Singapore and Australia, to customize NetSuite's CRM capabilities for in-patient care and help to create custom dashboards, online forms, and alerts for patients checking into the hospitals. The volunteers also partnered with the organization to set up email blasts, email templates, and reports for tracking the results of outbound marketing campaigns.
As on-going pro bono work continues between the SuiteVolunteers and the organization, the next step will be to work to automate the integration of forms and create a workflow to transfer patient information between hospitals.
SuiteVolunteers, is a benefit available to all NetSuite.org grantee customers. For more
information about SuiteVolunteers, or to apply for a donation visit www.netsuite.org
- David Geilhufe, Program Manager, NetSuite.org
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